Leadership & Innovation in Cycling Esports
Control The Pace
Founded by Holden Comeau, a veteran data entrepreneur, USA Zwift Champion and World #1 Ranked Indoor Cyclist, Half Wheel coaching and consulting is helping individuals, businesses, and brands grow and invest successfully within the disruptive landscape of cycling esports.
Which best describes you?
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I’m an Athlete
LEARN MOREThe game is racing and the goal is to win. Esports has created an entirely new training paradigm for cyclists that prioritizes training through racing.
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Improve your fitness through personalized, race-specific, data-driven coaching.
Develop the esports game skills used by top indoor specialists to win races.
Stay motivated and accountable with expert support that will keep you at your best.
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I’m a Coach
LEARN MORELooking to stay ahead in the rapidly-changing esports landscape? Our expert guidance helps you provide modern coaching to your athletes and grow your business in the process.
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Enhance your coaching skills with the latest in esports education and analytics.
Expand your coaching services by incorporating high-performance esports strategies.
Develop domain-specific, data driven programs that attract and retain more clients.
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I’m a Team Manager
LEARN MOREWhether you're leading a local cycling club or managing an elite esports team, we offer tools and strategies to optimize your team’s performance and success.
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Build stronger, more cohesive teams with tailored training and team-building strategies.
Optimize your team's esports performance using real-time data and insights.
Achieve better race outcomes with advanced tactics and strategic planning.
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I’m a Company or Brand
LEARN MOREAre you looking to invest and capitalize on the future of cycling? We’ll help you position your business or brand for success in this dynamic market.
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Reach and engage the growing esports audience through strategic sponsorships and partnerships.
Develop innovative brand activations that align with the esports community.
Maximize ROI with data driven strategies to ensure measurable success in your esports investments.
POLAR USA
"There is no better environment for Polar to showcase our industry-leading tech than via the crucible of pro Esports racing. And within that community, there is no team with more octane than Saris + The Pro's Closet." - Tom Fowler, President of Polar USA
RALLY PRO CYCLING
“We deal in performance, so it was a no brainer to consult with Holden – especially in something as important as the Virtual Tour de France." - Patrick McCarty, Rally Cycling men’s team director
SARIS
"It has already led to direct improvements to trainers in the field and laid the foundation for Esports-specific development in the future." - Jesse Bartholomew, director of consumer product at Saris